Post Insights But that doesn’t have to be the case for you. Instagram – 367 million followers, 33.9% of all Instagram followers Fun Facts. The Instagram’s internal statistics is only available to a business profile. How Many People Use Instagram? Select your goal: More Profile Visits, More Website Traffic, or More Promotion Views. Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.. It can be enabled by anyone, the setting will take a couple of minutes. Instagram’s potential advertising reach is 928 million users. Profile Visits – The number of users that have visited your Instagram profile Website Clicks – The number of users who have clicked on the link in your Instagram profile bio The graph shows you how many interactions were received for each of the seven days. 995 photos are uploaded on Instagram every second. Instagram account statistics provides: views, reach, likes, comments, saves, profile views, Stories views and scrolling, count of live stream viewers. Chapter 2: How to view Instagram analytics with Instagram Insights. More than 50 billion photos have been uploaded to Instagram so far. The Instagram explore page is viewed by 200 million accounts daily. Select the post you'd like to promote by tapping on the post. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. Profile visits shows you how many times your profile was viewed. So, how many downloads does Instagram have versus other social apps? Below the post's image, tap Promote. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. According to data from Sensor Tower, Instagram was among the top five most-downloaded apps in both the App Store and via Google Play last year. I don’t blame them – finding information about what constitutes a good engagement rate is strangely difficult. This is the place where you’ll be able to assess that your content is not only popular, but effective at driving real customer actions. Visit your business profile. To gain access to Instagram Insights for your Instagram account, you’ll have to convert your personal Instagram profile to a business account. That’s a big milestone for the photo-sharing network. Followers counts the number of followers you have in total and have gained in the past 7 days. But it is only available to the account owner. To access Instagram Insights, navigate to your profile page and tap at the top where it tells you your profile visits – equally, you can tap the menu button in the top right-hand corner and find ‘Insights’ as the first option. Many of the Instagram analytics tools covered in Chapters 3 and 4 automatically calculate these metrics for you. I recently wrote a very popular post full of tips on how to increase Instagram engagement, but it turns out many people were still unsure whether their current engagement rate was good or not. Depending on your goal, add your URL and the Action Button, or select where to send people. Here, you can learn: How many “profile visits” your profile has received within the past week Instagram Insights is split into the following three tabs, with each tab containing different information: Activity This is 73.5 million more than its number of users in 2020, which crossed the one-billion mark for the very first time. 1. Instagram is estimated to have 1.074 billion users worldwide in 2021 (eMarketer, 2020). The activity tab shows you key stats on how your profile overall is performing on Instagram. 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