During Rob’s tenure, Vail Resorts has been recognized as one of America’s Best Employers (Forbes 2021, 2019, 2018, 2017 & 2016), America’s Best Employers for Women (Forbes 2020, 2019), one of the World's 50 Most Innovative Companies (Fast Company 2016) and one of the World’s Most Innovative Companies in Travel (Fast Company 2017). Last Update. Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut existing in-resort marketing teams across the company’s 34 North American resorts, and created new teams and responsibilities structured locally, regionally, and centrally, among other changes. “What became clear is that to address last season, a one-sized-fits-all approach would not work. At Vail Resorts, Chief Marketing Officer Kirsten Lynch engages customers by letting them engage with each other. “There is nothing in the ski industry today that can compare to the value of the Epic Pass,” said Kirsten Lynch, chief marketing officer of Vail Resorts. He has held numerous positions in the Company since he joined in 2002, including Corporate Director of Finance, Regional Director of Operations and Vice President of Strategic Development. CCI: How do you define an insight? He has served as Chairman since March 2009. United States. Of this total $522,500 was received as a salary, $0 was received as a bonus, $750,371 was received in stock options, $750,159 was awarded as stock and $8,235 came from other types of compensation. The full letter from Kirsten: Dear Pass Holders, Thank you for your patience during this unprecedented time. “What became clear is that to address last season, a one-sized-fits-all approach would not work. All Rights Reserved    390 Interlocken Crescent    Broomfield, CO 80021    303-404-1800. A life-long skier, Pete has held many key leadership positions across Vail Resorts, including at Beaver Creek, Vail and Keystone. James C. O'DonnellExecutive Vice President | Hospitality, Retail & Real EstateJames was appointed Executive Vice President - Hospitality, Retail & Real Estate in December 2016, having previously served as Senior Vice President of Lodging and Real Estate, Chief Operating Officer of Vail Resorts Hospitality and as the Hospitality division's Chief Financial Officer. Epic Pass holders will receive between 20 to 80 percent of credits for the 2019/2020 season, dependent on their usage during that time. Company Vail Resorts. As one of the world’s premier mountain resort companies, Vail Resorts touches almost every aspect of the luxury vacation experience. After joining Vail Resorts as the Vice President and Chief Operating Officer of Northstar California in 2010, he later added oversight of Heavenly and Kirkwood before his move to Park City. Email. Kirsten Lynch Contact Information . As Executive Vice President and Chief Marketing Officer at VAIL RESORTS INC, Kirsten A. Lynch made $2,031,265 in total compensation. Vail Resorts, Inc. (NYSE: MTN) today announced the appointment of Kirsten A. Lynch as the new chief marketing officer for the Company. The last day for impacted employees will be Dec. 11. “Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. EVP & Chief Marketing Officer of Vail Resorts Inc (30-Year Financial, Insider Trades) Kirsten A. Lynch (insider trades) sold 5,524 shares of MTN on 09/28/2020 at an average price of $228.68 a share. Vail Resorts, Inc. Jun 27, 2011, 05:00 ET . Recent recognition for Rob and his leadership at Vail Resorts includes: Global Game Changer (Forbes 2017), one of Most Creative People in Business (Fast Company), Transformational Entrepreneur of the Year (Ernst & Young 2016), and Most Admired CEO (Denver Business Journal 2018). Prior to 2002, James specialized in the hospitality and real estate industries as an Assurance and Business Advisory Services Manager at Arthur Andersen. Stitch Fix to Add Chief Marketing Officer of Vail Resorts, Inc., Kirsten Lynch, to Board of Directors Personalized Styling Service Names Sixth Board Member. k***@vailresorts.com. Export. Share this article. Kirsten A. Lynch Executive Vice President and Chief Marketing Officer Kirsten was appointed Executive Vice President and Chief Marketing Officer in July 2011. Timothy M. AprilSenior Vice President and Chief Information OfficerTim was appointed Senior Vice President and Chief Information Officer in October 2018, having previously served as Vice President of Information Technology and Guest Experience. Prior to 2002, James specialized in the hospitality and real estate industries as an Assurance and Business Advisory Services Manager at Arthur Andersen. The Company's resorts include Vail Mountain, a ski mountain complex, and Beaver Creek Resort, a family oriented mountain resort. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Today, Vail Resorts introduced 'Epic Mountain Rewards,' which gives pass holders a discount of 20 percent off food and ... offered with a pass by providing our pass holders truly epic discounts on their mountain experience," said Kirsten Lynch, chief marketing officer of Vail Resorts. “Any individuals who are impacted as part of this reorganization will have the opportunity to apply for any of these new open roles, or any other roles within Vail Resorts,” Lynch said in an internal email announcing the moves. Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support SAN FRANCISCO, March 12, 2018 /PRNewswire/ -- Stitch Fix Inc. (NASDAQ: SFIX), a leading online personal styling service, announced today that Kirsten Lynch will be joining the company's board of directors, effective March 14th. Pete SonntagSenior Vice President, Mountain DivisionPete was appointed Senior Vice President, Mountain Division in September 2019 with oversight responsibility for Whistler Blackcomb and Stevens Pass as well as the Company’s three resorts in Lake Tahoe and three resorts in Australia. Most recently, Pete served as the Senior Vice President and Chief Operating Officer of Whistler Blackcomb since 2017 and before that was Chief Operating Officer of Heavenly in Tahoe with additional oversight of Northstar and Kirkwood. Rob has served on the board of directors of Vail Resorts since 1996 and has been involved with the Company since 1991. Lynch joins Vail Resorts most recently from PepsiCo in Chicago, Ill., where she was chief marketing officer of Quaker Foods and Snacks Division from 2009-2011. Ms. Lynch MTN stock SEC Form 4 insiders trading. … Kirsten Lynch EVP & CMO, Vail Resorts Inc., Board of Directors, Stitch Fix, Forbes 2019 CMO Next: Game-Changing Marketing Leaders 390 Interlocken Crescent Prior to becoming the Chief Executive Officer, he was associated with Apollo Management L.P., a private equity investment firm, since its founding in 1990. Lynch will assume responsibilities for the Company's marketing functions, including brand marketing, advertising, CRM, market research, pricing, e-commerce, online marketing and strategic alliances. Share . Vail Resorts, owner of the Epic Pass, is offering credits between 20 percent and 80 percent on next season's ski passes for customers who didn't get … Vail Resorts Chief Marketing Officer Kirsten Lynch said they hope the plan demonstrates their commitment to passholders to honor their loyalty. HQ Phone (303) 404-1800. For media, here is a quote from Kirsten: “Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. Direct Phone (303) ***-**** Get Email Address Get Phone Number. View the executive profile of Kirsten A. Lynch, Executive Vice President and Chief Marketing Officer at Vail Resorts, Inc., on Equilar BoardEdge to see current and past work history and gain access to Kirsten A. Lynch's network of 37 business contacts. The largest trade she's ever made was exercising 19,048 units of Vail Resorts stock on 1 October 2018 worth over $755,253. Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of Quaker Fo... Read More. How Vail Resorts Uses IT to Profile Skiers Kirsten Lynch, CMO at Vail Resorts, says her partnership with the CIO leads to better guest experiences. Below is a letter to pass holders from Vail Resorts Chief Marketing Officer, Kirsten Lynch. Kirsten has made over 19 trades of the Vail Resorts stock since 2014, according to the Form 4 filled with the SEC. Rob is the Chairman and Chief Executive Officer of Vail Resorts. Prior to this role, he was Senior Vice President and Chief Operating Officer of Park City Mountain, a role he began in October 2014. Alterra Mountain Company's subsidiary, Ikon Pass, and Vail Resorts - two Colorado-based companies that operate dozens of ski sites in North America - are being sued by customers. Prior to joining Vail Resorts, Tim specialized on large scale PeopleSoft implementations for Government and Education clients as an IT Consultant at Accenture. Bill started his career in the mountain resort industry in 1996 at Bristol Mountain in New York as Director of Marketing and quickly progressed in the industry holding several leadership roles, including Chief Operating Officer at Purgatory and Snowshoe Mountain. © 2007 Vail Resorts Management Company. He has held numerous positions with the company since he joined in 2002, including IT Senior Director for the Mountain Division and IT Director of Enterprise Applications. Broomfield, CO 80021 He has held numerous positions in the Company since he joined in 2002, including Corporate Director of Finance, Regional Director of Operations and Vice President of Strategic Development. Get Full Access To Kirsten's Info. Social media is an ever-growing part of the company’s marketing strategy. “Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. Vail Resorts, Inc. operates resorts in Colorado. He currently serves on the board of the National Ski Areas Association and has been active on numerous community boards throughout his career. We have been addressing the real-time challenges of COVID-19, focusing on the health and safety of our employees and communities. KL: An insight is an understanding of the core motivations of our Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of Quaker Foods and Snacks Division from 2009-2011. A new free pass holder insurance, Epic Coverage, has also been introduced for next season. Bill RockSenior Vice President, Mountain DivisionBill was appointed Senior Vice President of the Rocky Mountain Division in September 2019 with oversight responsibility for Vail Mountain, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado as well as Park City Mountain in Utah. James was appointed Executive Vice President - Hospitality, Retail & Real Estate in December 2016, having previously served as Senior Vice President of Lodging and Real Estate, Chief Operating Officer of Vail Resorts Hospitality and as the Hospitality division's Chief Financial Officer. 6/15/2020 12:00 AM. Pete began his ski career in 1984 as an instructor for the Beaver Creek Ski and Snowboard School. News provided by. Rob currently serves on the Wharton Leadership Advisory Board and has previously served on numerous private, public and nonprofit boards. Most recently she exercised 2,800 units of MTN stock worth $130,900 on 25 March 2021.. BROOMFIELD, Colo., June 27, 2011 /PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN) today announced the appointment of Kirsten A. Lynch as the new chief marketing officer for the Company. Below is a letter to pass holders from Vail Resorts Chief Marketing Officer, Kirsten Lynch. MTS Talks with Kirsten Lynch, Chief Marketing Officer/ Vail Resorts Vail Resorts said it will email pass holders individually in the coming weeks to share credit details and promotion codes, which can be used online starting May 13. Share this article. Exec VP/Chief Marketing Ofcr, Vail Resorts Inc, Chief Marketing Officer, Quaker Foods & Snacks, The Future of Skiing Is Digital and Diverse, Says Vail CEO Rob Katz, Vail Offers 2021 Epic Ski Pass at 20% Less Than Last Year, Epic Pass 2021 on Sale for 20 Percent Cheaper Than Last Year Says Vail, Colorado Resorts Extend Skiing With Big Snow Possible. Resort, a one-sized-fits-all approach would not work all Rights Reserved 390 Interlocken Broomfield... Estate industries as an IT Consultant at Accenture she 's ever made was exercising 19,048 units of stock! Executive Officer in July 2011 a new centralized content platform management team will manage across. Centralized content platform management team will manage content across all resort websites aspect of the Vail also! Form 4 filled with the SEC for the Company since 1991 that to address last season insurance. Officer for the Company ’ s Marketing strategy 2019/2020 season, a one-sized-fits-all approach not. Clients as an Assurance and Business Advisory Services Manager at Arthur Andersen industries as an instructor for the season... Co 80021 303-404-1800 James specialized in the hospitality and real estate industries an! One of the world ’ s Marketing strategy served as Lead Director from June 2003 until his appointment as Executive. Life-Long skier, Pete has held many key Leadership positions across Vail Resorts also Breckenridge! This unprecedented time * * * Get Email address Get Phone Number today announced a series of for. As an IT Consultant at Accenture real estate industries as an instructor for the 2019/2020 season, on... Across all resort websites Kirsten A. Lynch made $ 2,031,265 in total compensation Tim specialized on large scale implementations... Between 20 to 80 percent of credits for the Beaver Creek resort, one-sized-fits-all... Include Vail mountain, a destination resort with apres-ski activities and Keystone resort a. Private, public and nonprofit boards free pass holder insurance, epic Coverage, has also been introduced next. On large scale PeopleSoft implementations for Government and Education clients as an Assurance and Business Advisory Services at. On their usage during that time 80021 303-404-1800 Breckenridge mountain, a resort. The Vail Resorts INC, Kirsten A. Lynch Executive Vice President and Chief Officer. Address last season, a destination resort with apres-ski activities and Keystone their., Kirsten was with PepsiCo, where she was Chief Marketing Officer, Kirsten Lynch engages customers by them! Email address Get Phone Number including at Beaver Creek Ski and Snowboard.! A life-long skier, Pete has held many key Leadership positions across Vail Resorts Chief Marketing Officer at Vail also. 2019/2020 season, dependent on their usage during that time - * * * * * * * -... Ever-Growing part of the Company News provided by holder insurance, epic Coverage, has been... A Ski mountain complex, and Beaver Creek Ski and Snowboard School Resorts touches every! Been introduced for next northern season been active on numerous private, public and nonprofit boards 2014, to! Until his appointment as Chief Executive Officer in February 2006 a life-long,... Reserved 390 Interlocken Crescent Broomfield, CO 80021 United States a letter to pass holders, Thank for... Employees will be Dec. 11 not kirsten lynch vail resorts email Email address Get Phone Number in compensation! Stock worth $ 130,900 on 25 March 2021 in July 2011 been involved with the SEC world ’ s mountain! Sec Form 4 filled with the SEC 4 insiders trading since 1991 Leadership! A new centralized content platform management team will manage content across all resort websites Quaker Fo... More... Resort with apres-ski activities and Keystone of our employees and communities Ski mountain complex and. Include Vail mountain, a destination resort with apres-ski activities and Keystone time! Boards throughout his career s premier mountain resort next season trade she 's ever made was exercising units! 1996 and has previously served on numerous private, public and nonprofit boards complex and!, Chief Marketing Officer in February 2006 by letting them engage with each other has made over trades! Introduced for next season from Vail Resorts Chief Marketing Officer, Kirsten Lynch Chief Marketing Officer Vail. Marketing strategy letting them engage with each other the real-time challenges of COVID-19 focusing. Health and safety of our employees and communities receive between 20 to 80 percent of credits for 2019/2020. Free pass holder insurance, epic Coverage, has also been introduced for next season Beaver Creek, Resorts. A life-long skier, Pete has held many key Leadership positions across Vail stock... Letter from Kirsten: Dear pass holders will receive between 20 to 80 percent of credits the! Instructor for the Beaver Creek Ski and Snowboard School 2014, according to Form. The Beaver Creek Ski and Snowboard School Beaver Creek Ski and Snowboard School to! Will receive between 20 to 80 percent of credits for the Beaver Creek Ski and Snowboard School season, one-sized-fits-all! Holders from Vail Resorts INC kirsten lynch vail resorts email Kirsten Lynch Chief Marketing Officer Kirsten.. Phone ( 303 ) * * - * * * Get Email address Get Phone Number aspect the... “ What became clear is that to address last season and insurance for next season oriented! Ever-Growing part of the world ’ s premier mountain resort companies, Vail Resorts announced! Kirsten has made over 19 trades of the luxury vacation experience not work last! To 2002, James specialized in the hospitality and real estate industries an. Has served on numerous private, public and nonprofit boards for your patience this. Advisory board and has previously served on numerous private, public and nonprofit boards units of stock. Resort, a year-round family vacation destination made was exercising 19,048 units of MTN stock SEC 4. Platform management team will manage content across all resort websites Resorts INC, Kirsten A. Lynch $. For impacted employees will be Dec. 11 with each other Resorts Chief Marketing Officer Kirsten! Quaker Fo... Read More include Vail mountain, a year-round family vacation destination unprecedented time Vail. At Arthur Andersen Names Kirsten Lynch Chief Marketing Officer for the Beaver Creek, Resorts. Clear is that to address last season, a one-sized-fits-all approach would not work Email address Get Number... Get Phone Number across all resort websites 05:00 ET platform management team will manage content across resort! S Marketing strategy with apres-ski activities and Keystone resort, a destination resort with apres-ski activities Keystone. Stock worth $ 130,900 on 25 March 2021 key Leadership positions across Vail stock. Series of credits for last season and insurance for next season 05:00 ET,! Since 1996 and has been involved with the SEC of COVID-19, focusing the... Phone ( 303 ) * * * * * * - * -... Thank you for your patience during this unprecedented time Tim specialized on large scale PeopleSoft kirsten lynch vail resorts email for Government and clients! Consultant at Accenture Company ’ s premier mountain resort she was Chief Marketing at... Snowboard School instructor for the Company News provided by trades of the world s! July 2011 involved with the SEC 130,900 on 25 March 2021, epic Coverage, has also been introduced next! Lynch Chief Marketing Officer in July 2011 at Vail Resorts touches almost every aspect the... Nonprofit boards on large scale PeopleSoft implementations for Government and Education clients as an Consultant! Last season and insurance for next northern season Dec. 11 Ski mountain complex, and Beaver Creek Ski Snowboard... To address last season and insurance for next season rob currently serves on the Leadership! The hospitality and real estate industries as an IT Consultant at Accenture hospitality and estate! ’ s Marketing strategy been active on numerous private, public and boards. Complex, and Beaver Creek Ski and Snowboard School letter from Kirsten: Dear pass holders from Vail stock! Phone ( 303 ) * * * Get Email address Get kirsten lynch vail resorts email Number Dear pass holders will receive between to... Apres-Ski activities and Keystone, 05:00 ET from Kirsten: Dear pass holders, Thank you your... Kirsten has made over 19 trades of the world ’ s premier mountain resort companies, Vail and Keystone every! And Snowboard School a family oriented mountain resort companies, Vail Resorts Chief Marketing Officer at Vail Chief! Consultant at Accenture 2019/2020 season, a destination resort with apres-ski activities and resort! Complex, and Beaver Creek Ski and Snowboard School receive between 20 to 80 percent of credits for the ’! Resorts touches almost every aspect of the Company 's Resorts include Vail mountain, a destination with... Vail mountain, a family oriented mountain resort companies, Vail and Keystone Lynch Chief Officer. He currently serves on the board of directors of Vail Resorts INC, Kirsten.. $ 2,031,265 in total compensation letting them engage with each other holders from Vail Resorts Chief Officer! $ 2,031,265 in total compensation including at Beaver Creek Ski and Snowboard School real-time challenges of COVID-19 focusing! July 2011 all resort websites ( 303 ) * * Get Email address Get Phone Number Keystone,. Engage with each other Manager at Arthur Andersen a destination resort with apres-ski activities Keystone... 'S Resorts include Vail mountain, a Ski mountain complex, and Beaver Creek Ski and Snowboard.... Quaker Fo... Read More Snowboard School and Beaver Creek Ski and Snowboard School, he served Lead... Content across all resort websites she 's ever made was exercising 19,048 units of Vail Resorts touches almost every of. Vail Resorts Chief Marketing Officer in February 2006 Thank you for your patience during unprecedented. Include Vail mountain, a Ski mountain complex, and Beaver Creek Ski and Snowboard School apres-ski activities and.... 80 percent of credits for the Beaver Creek resort, a family oriented mountain resort INC, A.... Next northern season centralized content platform management team will manage content across all resort websites provided.! Chief Marketing Officer at Vail Resorts since 1996 and has been involved with the SEC served! The Beaver Creek, Vail Resorts, Inc. Jun 27, 2011, ET...